PROGRAMS

IWe drive positive change through action-focused film projects. Our approach? Identify critical social and environmental issues in need of a much higher profile. Convene the operatives of change and listen carefully. Find compelling storylines and skillful storytellers to generate understanding and impact. Produce film. Raise awareness. Inspire action. Create change.




Clean Energy Innovation Project

Calling all inventors, engineers, entrepreneurs, Ph.Ds, mad scientists, humanitarians, educators and artists working in the clean energy space. The Redford Center wants to tell your story, celebrate your solution as part of our new film project on Clean Energy Innovation. Step into the spotlight and submit your casting call video today .

Deadline for submissions April 25, 2014.

In November 2013, the Redford Center convened our project patrons-some of the most progressive minds across business, politics, science, technology and pop culture-at the Sundance Mountain Resort for the 2013 Summit at Sundance. Our directive: to create a strategy for increasing public awareness and action to help accelerate the clean energy revolution.

Now we are on the hunt for America’s brightest minds working in the clean energy sector with a great story to share. Through massive distribution of hopeful, solutions-based film and media content, we will showcase American entrepreneurial spirit at its best through a diversity of compelling voices and help build a critical mass of support for efforts on the front end of change. We are looking to celebrate the innovators and advocates who are, in chorus, addressing one of the most challenging issues of our time - the need to accelerate and scale affordable, clean, safe energy solutions.

Colorado River Initiative


In April 2013 American Rivers named the Colorado River the most endangered river in the U.S. Sweeping through seven U.S. and two Mexican states the Colorado River is a lifeline to expanding populations and booming urban centers that demand water for drinking, sanitation and energy generation.

And with 70% of the rivers’ water supporting agriculture, the river already runs dry before it reaches its natural end at the Gulf of California. Unless action is taken, the river will continue its retreat - a potentially catastrophic scenario for the millions of people who rely on it.

Our Colorado River Initiative is centered on raising awareness of the threats to the Colorado River through our documentary film WATERSHED and supporting a bi-national effort to restore the river’s delta corridor through our action campaign Raise The River.


Raise The River is a public engagement campaign designed to raise awareness, money and, ultimately, the water level of the Colorado River so that one day it flows into the Gulf of California again.

The campaign goal is to raise $10 million by 2017. The money will be used to conduct essential restoration work and purchase permanent water rights dedicated to the delta.

Meeting this goal is the first step necessary for complete restoration of the river’s delta. It will rebuild the habitats that support local communities and wildlife there. The restoration plan has been written and tested. The United States and Mexican governments are engaged. This is a campaign we can win.

Raise The River is a coalition effort being led by The Redford Center, the National Fish and Wildlife Foundation, the Sonoran Institute, the Environmental Defense Fund, ProNatura Noreste and The Nature Conservancy.

A central tool in the campaigns’ effort to inspire new action is the Redford Center’s award-winning documentary, WATERSHED - executive produced and narrated by Robert Redford.


WATERSHED tells the story of the threats to the Colorado River and offers solutions and hope for the future of the American West. 

In WATERSHED, we meet Jeff Ehlert, a fly fishing guide in Rocky Mountain National Park, Colorado rancher Dan James, Delta restoration worker Edith Santiago, Navajo Council member Glojean Todacheene, Rifle Colorado Mayor Keith Lambert, Los Angeles native Jimmy Lizama and a group of Outward Bound teens rafting down the Colorado River as they all reflect a compelling new water ethic - one that illuminates a path for coexisting with enough for all.

To date, the film has screened in 10 countries, in over 400 community settings, and has been selected into 43 film festivals, winning numerous awards. If you are interested in screening WATERSHED for your community, we will gift you a copy of the DVD. For more information visit http://watershedmovie.com/get-involved/host-a-screening/

To support restoring the Colorado River’s delta click here.



Fighting Goliath: Texas Coal Wars

Fighting Goliath is one of the most effective organizing tools I’ve ever had.”   Tom (Smitty) Smith, Executive Director, Public Citizen Texas

This 30-minute documentary was made to raise awareness of and engagement in the global battle against conventional coal-fired power plants. Fighting Goliath is an essential educational tool for clean energy activists worldwide. It has been screened in hundreds of U.S. communities; has been an official selection of 9 film festivals, in 4 countries; and has won numerous festival awards.

Narrated by Robert Redford and co-produced by The Redford Center and Alpheus Media, the film follows the story of Texans fighting a high-stakes battle for clean air. It centers around unlikely partners—mayors, ranchers, lawyers, cities, citizens, green groups, faith leaders, and CEOs—who came together to oppose the construction of 19 coal-fired power plants that were slated to be built in Eastern and Central Texas and were being fast-tracked by the Texas Governor.

Read more ...



Art of Activism


 “If you want to bring about real, sustained change, you have to constantly be aware that you are not just taking care of yourself.”   Robert Redford

The Art of Activism series examines the moments in people’s lives in which they are moved to act in extraordinary ways. These short films celebrate the efforts of inspiring local leaders, pay tribute to the artistry of their unique style of activism, and help raise awareness for a range of important causes.

Take Action: Activism is a choice, it can also be a vocation


  • Support stores that are making an effort to offer healthy, fresh food.
  • If you’re in West Oakland, stop by Mandela Marketplace.

Take Action: The youth shall inherit the earth by doing one thing, questioning everything


  • Stand up for low-income neighborhoods being poisoned by corporate polluters.
  • Help solve the climate crisis through Climate Justice West.
  • Support young people of color in their efforts to redefine "green" at ChecktheWeather.net.

Take Action: The power of activism begins one [free, fun and sexy] vote at a time


  • Help build a more progressive Oakland by supporting low-income, immigrant communities of color through Oakland Rising.
  • Become an Oakland Rising volunteer and help register voters.

Take Action: Raw brilliance only dims when we refuse to see it


  • Volunteer time to public education.  Our public schools need volunteers for one-on-one tutoring:  reading, writing and math.
  • Volunteer expertise to public education.  Our public school need technical expertise in grant writing, marketing, technology and fundraising.
  • Donate. Donate. Donate. Public schools need computers, furniture, and money. 

Take Action: A journey of a thousand miles begins with a single shoe


  • Donate Shoes. If you live in the California Bay Area, drop off new and gently used shoes for Step by Step at 801 Cedar St. in Berkeley.
  • When traveling to the Global South, contact Avery, and she will prepare a duffel bag of shoes for your trip.

Take Action: Activism takes many forms, perhaps the most radical is kindness


  • Support the Homeless Prenatal Program.
  • If you live in the California Bay Area, volunteer to work with mothers in prenatal classes, help families in need do their taxes, donate baby shower gifts or non-perishable food.