Shifting mainstreaming narratives and helping everyday audiences engage in climate solutions
The conversation about climate has changed. 8 in 10 Americans believe climate change is happening and audiences want stories that envision a hopeful future. Films are essential for countering misinformation, deepening understanding, and inspiring courage to embrace solutions at the scale needed.
As a leading industry influencing public opinion and culture, our community must come together to help close the gap between awareness and action. In the years to come, the narratives we see on screen will play an essential role in the environmental movement.
“Historically, documentary films and nonfiction media have been the primary place to find climate stories, solutions, and hope. Finally, we’re starting to see an industry shift. Environmental narratives are more commercially viable than ever before. Audiences want climate stories.”
Executive Director, The Redford Center