As just the 4th employee at GoPro in 2007, Justin spent the last 10 years developing early grassroots sports and lifestyle marketing initiatives which evolved into high-profile sponsorships and brand partnerships. Strategic partnerships largely focused around media production, social media and content distribution were fundamental to the viral success of GoPro. Justin also helped develop the GoPro for a Cause program that supports media productions and content distribution for non-profit organizations to raise awareness and critical funding through engaging, meaningful short stories. Prior to GoPro, Justin spent 7 years at TD Ameritrade in various roles, developing a strong understanding of business management. With a diverse professional and personal background and a goal of getting more deeply involved in philanthropy and purpose-driven business, Justin and his wife Suzi founded Kindhumans.com a public benefit corporation. The mission is to promote kindness as a lifestyle while encouraging conscious consumption through its curated eco-friendly, non-toxic online product marketplace.