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Redford Center Advisors

Cheryl Hirasa


Cheryl Hirasa is the Director of Program Development & Content Strategy for Pacific Islanders in Communications (PIC). In her role at PIC Cheryl oversees the development and distribution of all projects funded through various initiatives and is the series producer for Pacific Heartbeat, PIC’s flagship series on national public television.  She also develops and oversees various programmatic activities including talent development, outreach, and engagement.

Previous to joining PIC, Cheryl worked at the Independent Television Service (ITVS) for nine years and was a Senior Production Manager overseeing the development and completion of over 150 productions for public television broadcast.  She has participated on many funding panels for various arts organizations and has over 15 years of experience in the media industry working on independent films, corporate communications, and public television.