Redford Center Advisors

Cheryl Hirasa


Cheryl Hirasa is the Executive Director of Pacific Islanders in Communications (PIC).  Cheryl has been associated with PIC since 2009 participating as a funding panelist and partnering on producing workshops.  Prior to being the Executive Director, Cheryl was PIC’s Managing Director & VP of Programs for nine years overseeing operations and programmatic activities as well as producing Pacific Heartbeat, PIC’s signature series on national public television.  

Previous to joining PIC, Cheryl worked at the Independent Television Service (ITVS) for nine years and was a Senior Production Manager overseeing the development and completion of over 150 productions for public television broadcast.  She has more than 25 years of experience in the media and arts management industry, and participated on many funding panels for various arts organizations.  Cheryl has the honor of being a grants advisor for the Redford Center and is on the advisory board for Color Congress.